Motivation Letter for University Admission

The main purpose of a cover (motivational) letter is to persuade the school that you will benefit from a hospitality education, and convince the Swiss Embassy, that recommends to the Lucerne government if they should grant you a visa to study in Switzerland.

Keep in mind when writing your cover letter, that it should be short and to the point, well structured and without spelling or grammatical errors. Also, be prepared, to answer questions to the visa officer at the Embassy about what you have written in your letter.

Content of your cover letter

The cover letter is usually divided into three half-page paragraphs.

1^st Paragraph

The first paragraph should include why you want to study at UNIVERSITY in Switzerland.

Example, please don’t copy, write your own experience:

1. UNIVERSITY offers fast track bachelor study programs in conjunction with top ranked universities…
2. UNIVERSITY is part of one of the largest schools group in Switzerland – giving me confidence that I get a good education.
3. The unique study style (each year 6 months study and 6 months internship in a Swiss hospitality busienee) where I can prcatise what I have learned in the first 6 months at UNIVERSITY.

2^nd Paragraph

In the second paragraph, which is usually the longest, describe the reason for your interest to study Hotel/Tourism, Culinary, or Global/Business Management in Switzerland (You must mention WHICH study program you are interested in and WHY).

Try to be as specific as possible. Underline your interest, experience and previous knowledge, that is closely related to the given study direction and point out your qualities crucial for performing well in this study direction.

Try to include sentences which show that you made an effort to find relevant information about your education, about Lucerne and Switzerland. 

Example (please don’t copy, write your own experience):

1. Switzerland has a top reputation in management Education
2. I saw on Tripadvisor that Lucerne is the Tourist Capital of Switzerland
3. Few years ago I visited Switzerland, and it became my dream to study in Lucerne
4. Lucerne has very good reputation for international Students, my friend studied in Switzerland and he told me, that if I would be planning to study in Europe, I must study in Lucerne.

 3^rd Paragraph

In the third paragraph, you should explain what your plan will be once you Graduate and where your plan will be implemented. As Switzerland is not an emigration country, the Swiss Embassy wants you to show clearly, that you will leave Switzerland after your graduation.

Example (what our students said before, please don’t copy, write your own experience):

1. After graduation I want to study MBA in XYZ. (or DBA for MBA Students)
2. I want to go back to my country and open my own restaurant/hotel
3. I have a job offer from my uncle in Dubai to work in his hotel

How to write your motivational letter

The main purpose of a cover (motivational) letter is to persuade an HR specialist that you are the most suitable candidate for a given position.

Keep in mind when writing your cover letter that it should be concise, well structured and without any errors.

Content of your cover letter

The cover letter is usually divided into three half-page paragraphs.

The first paragraph should include a description of the position you are applying for. You should also mention where you learned about this position.

In the second paragraph, which is usually the longest, describe the reason for your interest. Also mention what appeals to you about the job and the company and why you should be considered the most suitable candidate.

Try to be as specific as possible. Underline experience and knowledge which are closely related to the given position and the qualities crucial for performance in this position (e.g. decisiveness by managers, communication skills by PR).

Try to include sentences which show your effort to find information about the company in the motivational letter.

In the third paragraph, express your wish to complete the necessary information at a personal interview, then add your closing and accompany your printed signature with a handwritten one.

If you are sending your CV by e-mail, insert the cover letter into the text of the e-mail. In this case the cover letter could be less formal.

Benedict Schools of Switzerland

Benedict Schools of Switzerland is part of more than 80 internationally affiliated schools worldwide.
Benedict schools were founded in 1975 by its president, Mr. Heinrich Meister and today comprise five schools in Switzerland, in the Swiss Capital of Bern and in three other prime cities in Zürich, St. Gallen and Luzern.

Benedict schools educate more than 18,000 students each year for Swiss Federal Recognized Diploma. And, in the higher education branch, the BVS Business School, founded in 1977, and the BHMS Hotel & Business School, founded in 1989, offers in conjunction with its educational partners, the Robert Gordon University of Aberdeen UK, Bachelor of Arts and with City University of Seattle USA, MBA programs in the German and English languages.

Benedict Schools offer a wide variety of educational programs that include Hotel & Business Management, Business Administration, Management, Information Technology, Ancillary Medical Profession Programs, Apprenticeship Programs and more than one dozen Foreign Languages.

Today, 30 years after having been founded, Benedict school is a household name in Switzerland. This is no accident, because we pride ourselves to offer to our students relevant and successful training programs that comprise contemporary academic and operational relevant study programs, given by our well-qualified and dedicated faculty. Thousands of alumni in good positions can attest this claim. Further, the leadership and guidance to his staff and faculty, and the daily involvement and hands-on management approach of the Owner-President will ensure continuity and quality for Benedict Switzerland well into the future.

Benedict schools is a green company and contributes to the environment by being located just a few minutes on foot from public transport facilities, offering our students good accessibility to all schools and contributes in this way to a low carbon footprint.

Best time to study in Switzerland

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One of the benefits of starting ones education mid-year are the mild summers of Switzerland, the long days in July, with sunrise at 5.30 - sunset at about 21:30 and the availability of the many summer sporting activities in and around Lucerne. There is boating, sailing, diving, windsurfing, kayaking, or, if you prefer spectator water sports, several international rowing regattas on the renown nearby rowing lake Rotsee. Also, hiking, mountain biking, mountaineering, climbing, paragliding and horseback riding among others. And, if golf is your game, there are several golf courses available nearby.

The 1st of July and the start of the mid-year intake at BHMS Business & Hotel Management School in Luzern also called the Tourism Capital of Switzerland is coming round fast.

All these wonderful activities complement our contemporary educational programs that span from diploma leading to bachelor degrees and on to a MBA in Global Management or Hospitality Management.
Make this summer the starting date of your hospitality management education.

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